X
![]()
| Your Title has two primary purposes: |
| Attracting Attention & Being Found |
| Title Etiquette or Manners |
| How you write your title can have a big impact |
| on the number of visitors you will attract. |
| Above you will see an example of a well written title |
| Think of your Title as you would a Text Message on your phone. |
| USING ALL CAPITAL LETTERS IS VIEWED AS YELLING AT SOMEONE! |
| Let's face it. None of us likes to be yelled at. |
| This person took a smart approach. |
| They chose to |
| Capitalize the First Letter and Lowercase the rest. |
| Save the CAPS for only extremely important details. |
| S.E.O (Search Engine Optimization) |
| S.E.O. is a fancy way of saying getting found by Ebay's crawler. |
 |
| Yes! Ebay has a crawler just like Google. |
| It crawls though all of listings on the Ebay site like a giant worm |
| & returns only the results that best match what you typed |
| in this familiar search box. |
| The Ebay Crawler looks at 3 things |
| when deciding on whether to show your listing or not. |
| |
| 1. Your Title |
| 2. Categories You Have Listed Under |
| 3. Item Specifics |
| |
| For now lets focus on your Title. |
| We will address the others in the next steps. |
| |
 |
| |
| That listing we saw before is a great example. |
| Here are a few key points to remember: |
| |
| 1. Focus on Information That Matters (Names, Dates, Specifics) |
| If you were looking for a specific item, |
| What would you type to get specific results? |
| |
| 2. Dont include meaningless words (the, and, that, etc) |
| Search engines place no value on these words. They waste your space. |
| |
| 3. Dont Overuse Punctuation |
| A single exclamation point cant hurt |
| when trying to grab attention, but several will just use up |
| your valuable space. |
| |
| 4. Use Your Research |
| You already spent the time Researching Your Item. |
| You know what has worked in the past. |
| Put that knowledge to use. |
